Since Jeremy Kyle was axed in May, ITV bosses have been looking at alternatives for the morning schedule.
And now it looks like they have come up with plan.
This Morning is reportedly being extended by 30 minutes every day.
The popular daytime programme, fronted by Phillip Schofield and Holly Willoughby, will air half an hour earlier, from 10am to 12.30pm.
Lorraine Kelly's Lorraine will reportedly shift to the later time of 9am, while Good Morning Britain will begin at 6.30am.
An ITV spokesman said: "We will announce our plans in due course."
The shake-up comes after Kyle's controversial programme was axed in May following the death of participant Steve Dymond.
The 63-year-old died about a week after failing a love-cheat lie-detector test.
Carolyn McCall, ITV’s chief executive, said at the time: “Given the gravity of recent events we have decided to end production of The Jeremy Kyle Show.
“The Jeremy Kyle Show has had a loyal audience and has been made by a dedicated production team for 14 years, but now is the right time for the show to end."
Critics, including MPs, argued that the show exploited its participants, who were often shown to have failed lie detectors over personal matters, including infidelity.
