This Morning underwent a major Halloween transformation on Monday to celebrate the annual celebration.
Things got spooky as the show titles and music took on an Addams Family twist, with black and white imagery and themes of horror throughout.
But it was the hosts and the other show stars' major transformations that really got people talking - for good or bad.
As the show panned to the studio, a group of This Morning stars were stood all in costume and they were all characters from The Addams Family.
Alison Hammond led the way as the fictional family's mother, Morticia Addams, with segment host Steve Wilson taking on the role of her husband Gomez.
Behind her were fellow hosts Phillip Schofield and Holly Willoughby, who took on the roles of Uncle Fester and Wednesday Addams.
Other stars on the bill were Phil Vickery, Gyles Brandreth, Gok Wan and Matthew Wright, all dressed in scary costumes to go with the theme.
Cousin ‘Knit’, based on Cousin Itt, and Pugsley Addams were also amongst the line-up in terms of characters.
The whole studio was given a makeover too, surrounded by spiders, webs, bats and ornaments as the stars paraded around in character.
ITV also teased a spooky and mysterious guest was waiting to strike, but viewers would have to tune in to find out who it was.
Viewers were pretty mixed over the scenes, with some finding it all a bit cringe - as others got in the Halloween mood.
One impressed fan said on Twitter : "Ahh they look brilliant and so does the studio! Love it!!!"
Another tweeted: "My god this is brilliant this is the best thing on this morning for a while well done," as a third said: "Loving the start."
Not everyone was keen though, with a viewer tweeting: "Already getting on my nerves."
A second added: "Time to switch off," as another commented: "When is this going to end?"
This Morning airs weekdays at 10am on ITV and ITV Hub.
