This Morning fans were left angry today, with some of them even threatening to switch channel, over a segment on Christmas gifts.
Today saw Georgina Burnett take a look at some of the top subscription gifts available this year.
Georgia looked at a variety of gifts from flowers to books, gadgets and wine.
Some of the boxes were reasonably priced with flowers at £15 a month, and a food bundle for £22.50.
But many viewers took issue with the price of some of the gifts, especially the luxury wine subscription that cost £180 for six bottles of wine a month.
Some fans were not happy that the show was featuring such expensive items, in a year when many people's finances have been affected by the coronavirus pandemic.
And a number of them took to social media to slam the show.
Stephanie D said: "Yet again # ThisMorning completely oblivious to what the majority of their viewers can afford. That or they just don't care.."
Leanne Thomas said: "Should I look down the back of the sofa for the money # ThisMorning assumes us viewers clearly have."
Dee said: "More realistic to promote monthly Foodbank donation rather than 180 quid wine subscription after the year we've had & the amount of job losses going into New Year...."
Enter your postcode below to claim a free scratchcard
Claire Irving said: "You really need to know your audience! We’re all sat at home every morning, we certainly won’t be buying any of your ridiculously high priced gifts! Time to get real!"
And Steve Lowe said: "Showing off expensive gifts to people who are living on the breadline? How dare you do that! I'm off."
*This Morning continues at 10am on ITV tomorrow
