Ruth Langsford divided opinion on Instagram after sharing a snap of her latest fashion accessory - a black face mask.
The 60-year-old This Morning co-host shared a behind the scenes video at QVC, where she has a popular clothing line, and praised her new mask.
In the clip, she chatted about the black sequin face mask, but fans weren't impressed and one pointed out a potential issue with the "mysterious" design.
Speaking straight to the camera, she says: "Thank you so much Helene Berman for this gorgeous mask. Look, she's sent this to me, isn't it beautiful, black sequin for evenings, looking very mysterious."
"Actually, it goes really well with my lurex jumper, which is all shimmery."
But not all of her fans were excited as she was about her new accessory as one was worried that she wouldn't be able to wash it.
Another brutally wrote: "Don't like fancy face mask Ruth... sorry."
And a third was confused as to why she was wearing the mask while talking to the camera, since she doesn't wear one when presenting.
However, the majority of her followers complimented her new mask.
One said: "Love the sparkly mask! I want one."
Another added: "Looking fab Ruth," and a third commented: "Wow, that face mask is gorgeous."
Since she first launched her collection with QVC in 2017, Ruth has continued to expand it with seasonal pieces, like the fine knit lurex jumper she's wearing in the video.
The light blue V-neck has been accessorised with both an Apple Watch and a regular watch, as well as her fancy new face mask.
The mask debate comes after Ruth was jokingly 'attacked' by a hairstylist during a photoshoot.
She was modelling a red leather jacket from her QVC line when she was interrupted by celebrity photographer Nicky Johnston, who clearly disliked her look.
In the video Nicky shouts: "Your hair is a bit flat," at Ruth, who quickly replies: "What do you flipping know about hair?"
"Oh, should I show you how flat it is? You drive me nuts!" Nicky says seconds before throwing a full glass of water at her.
Ruth exclaims: "OH MY GOD," shouts soaked Ruth, before Nicky walks off.
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