Phillip Schofield said a big "F you" to Eurovision on Saturday night, as the 2021 contest saw UK entry James Newman finish in last place.
As the results came in, it was revealed James had zero points - with show host Graham Norton slamming the undeserving result.
Many agreed that zero points was not a true reflection on the song or James' performance.
This Morning host Phillip was in agreement too, after taking to Instagram towards the end of the show.
As the final votes for the United Kingdom were read out by the hosts in Rotterdam, the Netherlands, many were shocked when the "zero points" echoed around the arena.
James took it all in his stride though, celebrating with his pals as those in the arena with him cheered him on and screamed out in support.
He wasn't the only country to get zero points from the public vote, but was the only entry to get nothing at all from the other voting system too.
Phil reached out to James, as he asked why we "bother" doing the contest given it never goes well for the UK.
Hitting out at the contest and its voting format, Holly Willoughby's co-host took to his Instagram stories to have his say.
Sharing the moment the hosts declared James had no points to his 3.1 million followers, he wrote: "Well f you then!
"Well done @JamesNewman we love you."
It's then that he questioned why we still entered the contest, writing: "It was an amazing show but honestly why do we bother?"
Graham Norton himself had called the UK's position in the results "unfair" as he declared James deserved the votes.
He said: "Oh poor James. That isn’t, I mean, I say this often, but it really isn’t fair. That is not the worst song int he competition by a long shot."
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