Holly Willoughby stunned fans as she appeared on This Morning wearing a rented dress.
As usual, the 40-year-old presenter shared her outfit of the day with her 7.4million followers on Instagram just before hosting today's show.
She looked great in a long sleeved black midi dress with bow embellishments.
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Holly paired the dress with matching court shoes., while her hair fell in a soft wave around her face.
The dress was rented from Hurr, a clothing rental company aimed at making designer fashion more sustainable.
Designed by Saloni, the dress is originally £695 to buy.
It is available for rental on Hurr from £70.
Previewing her outfit, Holly captioned the post: "Morning Tuesday… Christmas gift ideas for all today… see you on @thismorning at 10am…
"#hwstyle #12daysofsparkle Dress by @saloniofficial rented from @hurr … #sustainablefashion"
Fans were quick to comment on her outfit.
maplehouseandlodge said: "Dress of dreams!!!!!!"
victoriaelizabethraf said: "Beautiful dress"
gavancanavan said: "My goodness so stylish"
jayne__pearce said: "Best dress yet".
The "iconic" dress has also been seen on actress Emma Roberts and model Lily McMenamy.
This Morning airs weekdays on ITV from 10am.
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