This Morning host, Holly Willoughby has made a big step in a new direction in her career.
Along with presenting by Phillip Schofield's side and hosting Dancing on Ice, it looks like the ITV star has been busy behind the scenes.
Posting the announcement on Instagram, the This Morning presenter has revealed a new project she has been working on.
Teasing fans on Sunday (September 19), she posted on her Instagram a retro style of photo of a moon with writing that reads: 'something is coming'.
READ MORE - Furious holidaymaker arrives at Tenerife hotel to find it completely abandoned
Holly captioned it, "Something is coming tomorrow… @wyldemoon".
Today she revealed her latest project, WYLDE MOON.
Along with a video with the same retro style, Holly Willoughby has shared with her fans that she has been working on an online magazine and boutique.
She wrote: "WYLDE MOON is live
"I’m so excited to introduce you to @wyldemoon, a very personal project that I have been working on for a long time. It is a space full of things that I love and people that inspire me... from beauty and fashion, to energy and healing.
"Each month, on the full moon, we will be adding exciting new content & watch out for the WYLDE MOON boutique launching soon. This is just the beginning, so dive in at WYLDEMOON.co.uk"
Despite Wylde Moon's Instagram account only going live one day ago, it has already a whopping 39.7k followers and we expect that to keep growing.
Wylde Moon's first September edition has been released and features an interview with founder Holly herself.
The magazine's categories all start with 'Wylde' and features include the topics beauty, family and style-all things Holly is known and admired for.
There is also a podcast where the former Celebrity Juice team leader interviews actor Lena Dunham.
And as a style icon for so many, it only seems fitting that Holly would add a Wylde Boutique that will be a new addition soon.
Holly has written on the site, inviting readers and listeners: "I wanted a space where I can curate, create and share the things that I love.
In creating WYLDE MOON for you, I’ve filled a need in me. I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.
So I invite you to come on in and join the journey. Let’s discover together, learn together, laugh together. Let’s celebrate and empower those around us. Let’s find out what we love.
Welcome to WYLDE MOON."
