This Morning 's Holly Willoughby and Phillip Schofield were lost for words whilst interviewing one of their guests on Monday morning's show after she revealed that she breastfeeds her fiancé.
Lana and Shawn joined the pair in the ITV studio via video link from their home in Murcia, Spain to talk about their unusual connection.
Wanting to know more about the couple's relationship, Phil asked: "Who broaches the subject that right okay how about we try this?"
Lana replied: "I think that was me. I just wanted at first to get my milk back because I'd always felt sexier and more womanly with my milk.
"I realised that if Shawn helped me with suckling then it would bring the milk back faster. We just realised that we enjoyed it together and it brought us closer together."
And Holly and Phil were totally stunned by their revelation, and were lost for words.
However viewers of the ITV daytime show were "creeped out" by Lana and Shawn's reveal.
Over on Twitter, fans were sharing their opinions, and many said they didn't know how Holly and Phil kept a straight face throughout the interview.
One person wrote: "How Phil and Holly are keeping straight faces right now is beyond me."
"This is why I love daytime tv. As weird as this is, it’s f***ing funny," a second shared.
A third commented: "Breastfeeding a baby in public is acceptable, as it's eating. He doesn't need it for food as he's been on solids for years."
In the studio, Gary Lineker was waiting to come on for his segment and he appeared shocked as he watched the couple share their story with the nation.
Pointing out his reaction, one viewer added: " @GaryLineker face just now on #ThisMorning summed up that entire interview how @Schofe & @hollywills kept straight faces I have no idea."
However others encouraged the couple not to change.
One person concluded: "I don't see an issue with this at all each to their own."
At the end of their segment, Holly and Phil revealed it was "fascinating" to chat with the couple.
*This Morning airs weekdays on ITV.
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