Dermot O'Leary's reaction was priceless on This Morning on Friday, as an ITV show guest was revealed to have spent an extortionate amount of money on her beloved pet dog.
Alison Hammond revealed the guest had spent over £4,000 on her dog for Christmas as she unveiled a huge amount of boutique bows, collars, hats and other items for her pooch.
Alisa joined the show with her dog Fabio, with the segment titled "I've spent £4k on my dog this Christmas."
But Dermot could not hide his shock, when he learned the guest had spent over a thousand pounds on a crystallised bow for little Fabio.
Alisa had also built her dog a special grotto for Christmas, which stored all his Christmas themed toys and treats, including his presents for this year.
Dermot placed his head in his hands and appeared to be in disbelief, as Alisa detailed some of the items she had purchased.
Alison asked the show guest: "So you see that bow around his neck, it's so stunning Alisa. How much does that bow cost there?"
She replied: "This one was £1,250, it's James Hare silk which was in the Queen's wedding dress I believe, and it is covered in licensed Swarovski crystals."
As the camera panned back to the studio, Dermot immediately placed his head in his hands before smirking with his hand pressed against his forehead.
He then pulled a face as she detailed why it cost so much, and the moment did not go unnoticed by amused fans of the show.
Dermot also asked whether, if Fabio could talk, he'd ask her to consider donating the money to Battersea Dogs & Cats Home instead, but she said he would not want this.
Viewers took to Twitter during the interview, mocking Dermot's reaction to the segment.
One fan commented: "Dermot O’Leary losing his mind over the woman spending £4k on her dog."
Another agreed: "I am SO vibing with Dermot's face talking to this mad woman spending thousands on her dog! Hope she donates to Battersea too!"
This Morning airs weekdays at 10am on ITV.
