This Morning has been hit by thousands of Ofcom complaints following an interview aired last week.
On Friday, February 26, doctor Michael Mosley appeared on the show to speak about an 800 calorie a day diet to hosts Alison Hammond and Dermot O'Leary.
Dr Mosley said he is favour of the method as part of a "rapid weight loss" programme and claimed studies have shown that consuming 800 to 1,000 calories a day can be "safe and effective".
But thousands of This Morning viewers were outraged by the "how to lose the lockdown pounds" segment that was aired on the ITV show - reports the Manchester Evening News.
And many of them took to social media to complain about the feature.
One said: "Can't believe what I’m seeing. Encouraging people to adopt 'rapid weight loss' techniques before lockdown ends, to eat 800 calories a day and to wear tight trousers so you can tell when you’re starting to gain weight. Disgusting and damaging."
Another said: "This morning advertising an 800 calorie diet is ridiculous! You’ll lose weight in any kind of deficit, but advertising such a low calorie diet is dangerous #ThisMorning."
A third said: "Did @thismorning really promote an 800 calorie a day diet... This could be so damaging... Has upset me next level #ThisMorning."
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And a fourth said: "Beyond appalled that #ThisMorning are conveying a message that eating 800 calories a day is ok, a toddler needs more than that! An extremely damaging message."
Ofcom have now confirmed that they received 1,932 complaints objecting to Dr Moseley’s promotional references to the 800 calorie weight loss diet.
It did not say if an investigation would be taking place. ITV has also been contacted for comment.
