A This Morning guest was left red-faced today after their phone went off during an interview.
Dr Stephen Westaby appeared on the show to speak about his new book "The Knife's Edge."
Dr Stephen was billed as the "World's best heart surgeon" but the interview was interrupted when his phone went off.
The distinctive ping could be heard going off, with Ruth and Eammon reaching down to the table to see if it was their device.
Ruth reached down and checked hers and said "no it's not me, mine's on silent."
Coronation Street's Kate makes heartbreaking discovery after collecting Rana's belongings
Then Dr Stephen said it could be his and then quipped: "Well you see doctors can't switch their phones off."
The phone then continued to go off throughout the chat, districting fans who were quick to spot the blunder.
One said: "This Drs making me laugh how “drs need to keep their phones in”, he’s not even looked at it and won’t switch to silent. So funny!!!"
Eye-watering figures reveal exactly how much Merseyside council chiefs took home last year
Another said: "ping ping ping ffs put the phone on silent man."
And a third said: "did Stephen Westaby get a message from O2 about great savings like the rest of us?"
*This Morning continues at 10:30am tomorrow on ITV
