This Morning viewers think that things took a frosty turn on Wednesday's show between husband and wife duo Eamonn Holmes and Ruth Langsford.
The ITV daytime presenters were interviewing Grand Designs host Kevin McCloud ahead of his new Grand Designs series.
When speaking to the designer and writer about the 20th anniversary of his home show, the couple discussed how they could never undertake the challenge of building their perfect home due to the strain - with Eamonn adding the couple "would have split up" if they tried.
Ruth hit back that she "would have done all the work" but it was later in the segment when the Northern Irish star took the opportunity to take a dig at his spouse leaving her 'fuming' and Kevin looking a bit uncomfortable.
"This is the reason you don't watch Grand Designs, and I do," Eamonn said after Ruth moaned she was bored of him talking.
But Ruth was left rather red faced and screeched: "I do watch Grand Designs. That's such a fib."
And viewers were quick to pick up on the real-life husband and wife bicker.
One added: "LOL Living for Eamonn and Ruth's little tiffs."
"Blimey Eamonn is on one today!," commented a third.
The pair are not shy of a mini squabble on air.
During their main hosting duties of the ITV daytime favoruite over the summer, Eamonn and Ruth have had a bizarre row about desserts and Ruth issued her hubby a warning when he made a 'younger women' jibe.
This Morning airs weekdays on ITV at 10.30am.
