This Morning fans have been making the same comment after the show made a big change.
Holly Willoughby and Phillip Schofield surprised viewers by swapping the ITV studio for the forest on Thursday.
The ITV show's hosts revealed that the programme had bought a forest as part of a drive to "go green" and stop the woodland from ever being built on.
It is the show's "biggest-ever project" with This Morning's editor, Martin Frizell, saying: "Looking after our planet has become more and more important to This Morning viewers."
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So the entire show packed up and headed to its forest on Thursday with segments on sustainable fashion, how to make your own outside space a haven for wildlife, and how to do your bit to make green choices at home amongst many other items.
Speaking ahead of the show, Holly told the Mirror: "You live and learn so much, but I particularly feel a responsibility because I have three kids.
"The kids are really hot on it. They learn about it at school and they want to be environmentally friendly.
"At home we do an awful lot of it. I think most people now want to do as much as they can."
But as viewers tuned in to This Morning, they all ended up making the same comment.
"@thismorning looks like they found the @imacelebrity bin and recycling in all. #ThisMorning," tweeted one.
Another said: "Looks like a new version of i’m a celeb #thismorning," tweeted one.
"Forgot @thismorning was from there forest today thought it was @imacelebrity," a third added.
A fourth commented: "Why doesn't @imacelebrity move into the @thismorning forest? Looks amazing! #ThisMorning."
"I feel like I’m watching @imacelebrity on @thismorning watching @hollywills and @Schofe being in forest," another said.
One also added: "Why is @thismorning’s forest giving me @imacelebrity vibes?"
A viewer also joked to I'm A Celebrity hosts: "@thismorning @antanddec… You lads have changed a lot. Looks like I’m a celeb ….."
But the location move has divided viewers.
"Put decking in their forest?? Why aren’t they standing on the forest floor? It’s not exactly promoting forests are good for your health! #ThisMorning" one viewer said.
Another tweeted: "That was a green forest until they built that set on it #ThisMorning"
"Poor forest going to be pimped out for Halloween, I’m A Celeb, Santa’s Lapland, Competition Prizes. #ThisMorning @ThisMorning," a third said.
But another tweeted; "Loving watching @thismorning #ThisMorning from the forest. Loved the titles."
"Applauding @thismorning what a fantastic investment - buying a forest! Great show," echoed another.
A viewer also added: "Very relaxing to watch @Schofe @hollywills in the forest. #ThisMorning @thismorning so convinced that the hat holly has on is the one she wore on I’m a celeb."
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