This Morning viewers were not impressed on Monday as they got a glimpse into one of the most Christmassy houses in the UK.
During the latest instalment of the ITV show, hosts Holly Willoughby and Phillip Schofield crossed over to Alison Hammond who was live in Essex.
Holly began the segment by telling viewers: "Over the last decade, Joanna Smith has spent a staggering £35,000 on her festive decorations and she's outdone herself once again this year."
"Alison Hammond is at her house to give us a tour today," Phillip then announced as Alison confirmed: "Awwwwwww morning Holly and Phil, yes I'm in Essex, I'm about to get a tour of this amazing house."
Joanna was joined by her young niece Roseanna as she showed off her epic Christmas decorations, which cover the inside as well as the outside of her home.
However, fans tuning in at home were gobsmacked and took to Twitter to comment.
"OMG How vulgar is that Christmas house? The ridiculous amount spent on tat would be better spent on something useful. #ThisMorning," one person tweeted.
Another posted: "It’s 35k of absolute Christmas tat, it’s very tacky and cheap #thismorning."
Someone else fumed: "It really makes me angry to see people spend so much on all this tacky junk that's probably come from sweatshops in china #Thismorning I've made my own decorations from old broken jewellery & beads this year to help the #environment."
When another Twitter user suggested that viewers were jealous, another person fired back: "Why would I be jealous of some tacky Christmas decorations? #ThisMorning."
However, other fans of the show loved the segment and said it had inspired them to decorate their homes too.
"After seeing all the Christmas decorations on #ThisMorning I want to put ours up," one person tweeted.
Another person posted: "You can only spend £35k on decorations if you have the money. She has the space and money so good on her, if she enjoys doing it then why not #ThisMorning."
This Morning airs weekdays at 10am on ITV and ITV Hub.
