This Morning's Holly Willoughby made a blunder on the show on Monday, and it didn't go unnoticed by viewers.
After one interview came to an end, Holly introduced the next guest who they would be speaking to after the advert break.
But viewers were left double-taking and some questioned their hearing, as the person Holly mentioned was not the person on screen.
Holly had mistakenly called the celebrity in question the name of another TV star with a very similar name - who is actually linked to the actor.
It was Ross Kemp who appeared on the show and was waiting to speak live on air, only to be called Roman Kemp - the son of his former EastEnders co-star Martin Kemp.
Holly made the slip-up as the show was about to go to an advert and she said: "Still to come we are swapping a Disney queen for Roman Kemp!
"He will be telling us all about his big return to acting. That is coming up after this."
As she said it, her co-host Craig Doyle said nothing while the camera then panned to Ross who also didn't appear to react.
The same couldn't be said for viewers though, with many taking to Twitter to comment on the mistake as others questioned if they had misheard Holly.
One viewer tweeted: "Did Holly just say ROMAN kemp instead of Ross Kemp? Am I losing the plot and hearing things?"
Another fan joked: "Holly disrespected the great Ross Kemp by calling him Roman Kemp."
A third viewer said: "Holly just called Ross Kemp Roman Kemp," as a fourth noted: "According to @hollywills, this is @romankemp."
The comments kept on coming too, with one tweet reading: "Holly it's ross kemp not roman," and a sixth tweet read: "Roman Kemp? Bloody 'ell he's seen better days..."
But some fans rushed to support Holly over the moment, calling out viewers for "complaining" over the blunder.
A viewer said: "To all of you complaining about Holly's faux pax regarding Ross Kemp. Grow up. Your not perfect."
This wasn't the only daytime TV blunder of sorts of the day, as over on BBC Breakfast a telly host was pulled over to the floor by a dog.
Carol Kirkood got more than she bargained for as she accompanied some search dogs on the grounds at Wimbledon, ahead of another day of tennis.
The presenter ended up taking a tumble as she was pulled across the floor by the excitable dog, who was distracted by something happening off camera.
This Morning airs weekdays at 10am on ITV1 and ITVX.
