This Morning viewers were left cringing as Ore Oduba continually called former Coronation Street actor Steven Arnold by his character.
Steven starred in the ITV soap from 1995 until Ashley Peacock's death in 2010 from the tragic tram crash.
Appearing on the ITV programme ahead of Corrie's special episode on double acts, featuring Ashley and dad Fred, he said: "I've had so many good memories."
Steven said that he had learnt so much from Fred Elliott actor John Savident, now 82, who left the soap in 2006.
But fans were left with raised eyebrows as presenter Ore continued to refer to Steven as "Ashley".
One tweeted: "Why on earth didn't the producer correct Ore via his earpiece!! He continually called Stephen 'Ashley' throughout the interview #ThisMorning @OreOduba."
While another commented: "So embarrassing!!!! I cringed so hard."
A third wrote: "Awkward that ore kept calling him Ashley. #ThisMorning."
Another remarked: "Can't believe Ore just called him Ashley through the whole interview #ThisMorning."
"He has a name, you know, Ore #thismorning," one pointed out.
A fan remarked: "Does Ore not realise that Ashley isn’t his real name? #ThisMorning."
Another remarked: "I don’t think he’s really called Ashley, Ore! #thismorning."
*This Morning airs weekdays at 10am on ITV
