This Morning viewers were in stitches over presenter Phillip Schofield's facial expressions during a segment titled "Things you shouldn't do to your vagina."
Dr Philippa Kaye appeared on the popular daytime show to dispel myths surrounding some women's health products and crazes, such as the designer vagina.
The doctor detailed one tool marketed to women, designed to "clean" women.
This Morning co-presenter Holly Willoughby said: "Saying you need to do something to clean it suggests it is dirty, which isn't a great message."
Dr Philippa spoke of the effects of pornography creating a "confusing" message to women about how their private parts should look.
Phil, 58, then said: "What you shouldn't do.. the answer is pretty much everything... it's a gimmick."
Dr Philippa agreed and said: "You do not need any kind of soap or feminine hygiene product... your vagina is a self cleaning tube."
She advised people who spot any changes or abnormalities to visit their GP.
But viewers were distracted by Phil's "awkward" facial expressions during the segment.
This Morning shared a clip of the silver haired presenter looking baffled over one of the products being discussed to their official Twitter page.
Viewers also shared their thoughts on the social media platform.
One fan tweeted: "TV Gold."
Another said: "I feel my face matches @Schofe during this chat."
A third shared a screen grab of Phil looking stunned and said: "That says it all!!"
Amy added a series of laughing emojis and said: "Can't cope with Phil's facial expression."
John said: "Awkward."
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Christine shared a laughing emoji and said: "Handled like a pro @Schofe."
Sakina commented: "This Morning never fails to amaze me... I mean they inform educate entertain and sometimes I. have. no. words."
Jordan added: "I think this topic is needed! Very glad they did this no matter how awkward!"
*This Morning airs weekdays from 10am
