A This Morning viewer was left crying tears of joy, after phoning in to share her wedding drama.
The viewer, who went by the name of Tina, revealed that after being with her partner for 24 years, 23 of which they've been engaged, they will finally tie the knot.
But ahead of the big day, Tina has faced upset after the original dress she bought for the occasion had a number of faults.
She then purchased a second dress, that she didn't want to wear, which was then also found to have flaws making it unwearable.
As Tina spoke to hosts Rochelle Humes and Davina McCall on Friday, she burst into tears fearing everything was going wrong.
Agony aunt Deidre, who was advising the callers, tried to encourage her that her loved ones wouldn't be bothered about what she was wearing, while understanding why she'd want to wear something special on her big day.
It's then that host and one of the show's fashion segment presenters Rochelle had an idea, that left Tina and even Davina very emotional.
She told her: "Can I just quickly say something? I do fashion on this show okay, and our Amber who heads up our whole fashion department... we will help you. We can do that, right?"
Rochelle then spoke to producers via her ear piece, before confirming: "Yes, I’m getting the yes, we can help you. We're gonna fix the dress drama for you."
The caller was then heard bursting into tears again, with host Davina and even Deidre all shown welling up.
Tina said: "Thank you, [I feel] so much better. You're wonderful, thank you so much, you’ve made my day."
Davina then hugged her co-star and called her the "loveliest person", while viewers also took to Twitter over the gesture.
One fan said: "Aww Rochelle you’re so bloody cute! You made the emotional bride’s morning!" as another tweeted: "Love Rochelle though."
This Morning airs weekdays and Sundays at 10:30am on ITV.
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