This Morning's interior design expert Kelly Hoppen has said when people should put their Christmas trees up.
The time you put your Christmas tree and decorations up is a hotly contested issue among the nation with some people putting theirs up at the start of November and traditionalists waiting until the week before Christmas day itself.
But 2020 is a year like no other and many people in Liverpool and beyond have started to put their decs up earlier than usual to spread some festive cheer during lockdown.
Some people have criticised this, saying it's far too early to be getting into the Christmas spirit - reports Chronicle Live.
A woman who knows a thing or two about decorations is internationally renowned interior designer Kelly Hoppen and she appeared on This Morning to dispense some advice about when the best time to put your tree up is.
Presenter Holly Willoughby confessed she was putting her decorations up this weekend and Holly asked Kelly: "As an interior designer, is there an official moment you put the tree up? What would be your advice?"
Kelly said: "Just listening to you saying you get that fuzzy feeling, I'm exactly the same.
"Really December 1, I guess."
But then recognising what a bleak time of things we've had this year, Kelly backtracked and said: "But I think this year we've had such a horrible year, we should all put them up now!"
A delighted Holly responded: "There you go! It's official, she's declared tree season open!"
Prior to Kelly's appearance, This Morning put a call out on Twitter for people's opinions on whether it was acceptable to have your Christmas tree up already and got a huge response.
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One follower replied: "We have our Xmas tree up, 1st nov. It’s obviously been a tough year and what better way to make yourself smile than a Xmas tree!"
Another commented: "Putting it all up. My outside lights - the lot. We all need cheering up."
And, reacting to Kelly's advice, another joked: "I bet Kelly Hoppen has a Grey Christmas Tree."
*This Morning continues at 10am on ITV tomorrow