TV star Alison Hammond recently swapped her place on the This Morning sofa with Phillip Schofield and Holly Willoughby for a day working at a crisp factory.
She spent the day digging and processing spuds at Fiddlers Lancashire Crisps in Ormskirk, before baking them into crisps and then packaging them in Fiddlers’ famous branded crisps packets ready to be sold across the UK.
The crisp packets Alison helped make were even stamped as being made by her at the company’s Brick Kiln Farm home.
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Alison said: “It was amazing spending the day with the guys at the Fiddlers’ family farm.
"I had so much fun joining in with all the different jobs it takes to turn a potato into a packet of crisps.
"They work really hard as a business and that’s so inspirational."
Her day of ditching the sofa for packing bags of crisps in her hairnet and apron whites is now being used as a TV advertisement on ITV, and NatWest’s Backing Business website.
The ad campaign is a part of NatWest’s Backing Business campaign, which aims to champion businesses of all shapes and sizes across the UK, many of whom are the heartbeat of the local communities they support and serve.
The bank has committed to helping create an additional 50,000 new businesses by 2023 as well as giving SME businesses the chance to access discounted TV advertising, match-funded by ITV, to help promote their business.
Talking to Alison in the ad, John Fiddler, managing director of Fiddlers Lancashire Crisps, said: “As potato farmers we wanted to find other ways to market our potatoes, so we decided to branch out and make good quality crisps.
"We’ve been with NatWest a long time and we needed their help to set-up. They made this possible and have secured our future in farming.
“We’d definitely give Alison a job on the farm! She fitted in so well and wasn’t scared to get her hands dirty. I’d definitely give her ten out of ten.”
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