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Liverpool Echo
Liverpool Echo
Entertainment
Catherine Murphy

This is when Liverpool ONE's huge new Morphe store is set to open

Make-up fans were left delighted back in February when cosmetic brand Morphe announced it was opening a store in Liverpool.

And, now the highly-anticipated opening is happening much sooner than fans may have thought.

The new store will be opening on Paradise Street as part of the Liverpool ONE complex, with hoardings currently surrounding the new store.

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The Morphe team are remaining tight-lipped on the exact opening date however job websites including Indeed are advertising positions, which indicate the store will be opening at the end of this month.

The store is expected to unveil its shop front to customers around this time, with shoppers able to browse inside from very early in June.

Mark Spillman, Morphe general manager EMEA, said: "When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence.

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"Liverpool ONE's impressive footfall position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store."

Morphe products include more than 300 brushes and palettes, featuring influencer collaborations such as the best-selling Jaclyn Hill Eyeshadow Palette. It was established in LA in 2008.

Steve Connolly, estate director at Liverpool ONE , said: "Morphe has an impressive, ever-growing and loyal fan-following.

"The Morphe brand is a great fit for the city and brings something new to our offerings that will appeal to visitors from across the region."

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