DreamWorks Animation chief executive Jeffrey Katzenberg appeared at the Intel Developer Forum to show the "greatest innovation to occur in the movie business in 70 years," reports VentureBeat. It's 3D, of course. But as he said: "This is not your father's 3D."
Dreamworks is using Intel's Intru3D technology with RealD glasses. The story says:
During his presentation, Katzenberg had a giant movie screen wheeled out and asked everyone to reach under their seats. Taped under them were the RealD glasses which he then asked us to put on. He proceeded to show a clip from DreamWorks' hit film Kung Fu Panda -- fully rendered in 3D.
It was amazing.
I was sitting towards the back right corner of a huge room filled with thousands of people -- hardly the ideal movie theater experience -- and still, by the end of the several minute clip I felt totally immersed in the film.
According to Wikipedia: "The first film released using this format was 2005's Chicken Little. For this release, the computer-animated film was re-rendered in 3-D by Industrial Light and Magic and exhibited on RealD Cinema Systems using Dolby Digital Cinema servers."
Anyone seen one of the new 3D movies? Is this the future, or a pasing fad?
.jpg?w=600)
