Hero MotoCorp may be a brand you’ve never heard of before, but over in India and other parts of Asia, it’s responsible for moving millions of people each and every day. The Indian manufacturer has spent decades building affordable, reliable motorcycles and scooters that form the backbone of daily transport across the region. For countless riders, a Hero was their first set of wheels, whether it was for work, school, or family life. That focus on accessibility and scale is what eventually turned Hero into the world’s largest motorcycle manufacturer by volume.
These days, the company’s thinking goes beyond simply getting people from point A to point B. As electrification reshapes the industry, Hero launched Vida, its emerging electric mobility brand. Based in India and backed by global development work at Hero Tech Centre Germany, Vida is where Hero experiments, rethinks, and questions what two-wheeled mobility can be, especially for riders who’ve never thrown a leg over a bike before.
That mindset explains why Vida's latest product feels so unexpected. The DIRT.E K3 is a small electric off-road motorcycle designed for kids aged 4 to 10. It’s not chasing speed records or spec-sheet bragging rights. Instead, it’s focused on how riders are introduced to two wheels, and how those early experiences shape confidence, skills, and long-term enthusiasm.
The one thing that really sets the DIRT.E K3 apart is that it grows with the rider. Most youth motorcycles are outgrown almost as quickly as kids learn to ride them. Vida tackled that problem with a three-stage adjustable platform that lets the bike transform from small to medium to large using a single tool. Seat height, reach, and wheelbase all change, but the riding position stays familiar. Kids can progress naturally without having to relearn the basics every time they grow a few inches.
That growth-first idea carries through the rest of the bike. Power comes from a 350W continuous, 500W peak electric motor paired with a 360Wh removable battery. Depending on terrain and riding mode, VIDA says kids can get up to three hours of ride time, with a full recharge taking about three hours. The battery uses a magnetic connector and a sealed enclosure to keep dust and moisture out, which matters when the playground is dirt, gravel, and grass.
Skill development is handled through three ride modes. Beginner mode limits speed to roughly 5 miles per hour, Amateur opens it up to around 10 miles per hour, and Pro unlocks a top speed of about 15.5 miles per hour. Parents can manage speed limits, lock riding modes, and monitor usage through an app, giving them oversight without having to hover over every ride.
The hardware itself is intentionally simple and robust. A 16-inch spoked wheel setup, a single rear hydraulic disc brake, and a child-sized brake lever keep things approachable. Safety features include impact-absorbing components, over-molded wiring, and a magnetic lanyard kill switch that instantly cuts power if the rider gets separated from the bike.
The DIRT.E K3 will be offered in Red, Purple, and White, with initial availability in select Indian cities before broader expansion. Development was split between Germany and Jaipur, while production will happen at Hero’s Tirupati facility alongside other VIDA electric vehicles.
From a global perspective, the DIRT.E K3 is interesting not because it’s extreme or high-performance, but because of what it represents. Hero MotoCorp is using its scale to make motorcycling more approachable from the very beginning. If the next generation learns to ride on machines that are quiet, electric, and designed to build confidence over time, that shift could echo far beyond kids’ bikes.
Source: Hero MotoCorp
