Amazon Prime’s Big Deal Days are back and better than ever this October. The latest spotlight deal to catch our eye? The discounts on haruharu wonder.
Founded by Jae Won Jeong in 2024, haruharu wonder is the K-beauty brand taking the skincare world by storm. With a minimum of 95 per cent natural ingredients per product and a focus on maintaining a healthy skin pH, it’s one of the few brands designed with all skin types in mind.
Haruharu means “everyday” in Korean, signifying the brand’s commitment to producing easy, kind-to-skin formulations that can be used morning, noon and night. Entirely vegan and committed to sustainability, it’s no wonder this K-Beauty brand is the latest to skyrocket in popularity.
Its beloved Black Rice Probiotics Barrier Essence could pass as a dupe for Rhode Beauty’s Glazing Milk, with additional skin-boosting benefits like a barrier-strengthening five-ceramide complex.
While both offer an extremely nourishing, silky smooth base for your makeup, Haruharu Wonder’s is £21 (reduced to £15.29 for Prime Big Deal Days), while Rhode Beauty’s is around £30.
The bargain speaks for itself. Additional must-try benefits of the viral essence include an immediate plumping and firming effect, improvements to skin tone and texture, as well as a soothing finish.
@haruharuwonder_official This week, we’re spotlighting @louiseiya, whose content reminds us that skincare is more than steps , it’s a ritual of care, balance, and consistency. Her glow is proof that healthy skin is built day by day. Her current favourite? Our Black Rice Probiotics Barrier Essence 🌾✨ A lightweight, milky formula designed to: 💧 Deliver deep hydration with a soothing, silky texture 🌾 Protect with antioxidant-rich fermented black rice 🦠 Balance the skin’s microbiome with probiotics 🛡️ Strengthen the barrier with a 5-ceramide complex Discover more via our link in bio.
♬ original sound - haruharu wonder
Centella is another K-Beauty super-ingredient that haruharu wonder utilises. The brand’s Centella 4 TXA Dark Spot Go Away Serum is a dream for uneven skin tones and is formulated to target dark spots and pigmentation by regulating and maintaining healthy melanin production.
For makeup-ready under eyes, look no further than the Bakuchiol Eye Cream, which combines the eponymous bakuchiol – a natural alternative to retinol known for its anti-ageing properties – and black rice extract to nourish and smooth the delicate skin around the eyes.
It certainly helps that all the packaging is shelfie-friendly, featuring simple, earthy tones and ergonomic shapes that represent the brand’s versatile yet grounded approach to skincare.
From cleansers and toners to must-have moisturisers, I’ve curated a selection of the best haruharu wonder products on offer for Prime Day 2025 below.
K-Beauty fans, prepare to rejoice for brilliant bargains.
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Haruharu Wonder Black Rice 10 Hyaluronic Cream
If you want something ultra hydrating, try Haruharu’s Wonder Black Rice cream which is powered by 10 types of hyaluronic acid.
Was £17.55
Buy now £11.73, Amazon
haruharu wonder Black Rice Probiotics Barrier Essence
Infused with haruharu wonder’s star ingredient, black rice probiotics, this essence is formulated to nourish and strengthen the skin barrier through a signature 3:1:1 ratio of ceramides, cholesterol and fatty acids. The result? An instantly plump, firm and dewy complexion.
Was: £24.57
Buy now £15.29, Amazon
haruharu wonder Black Rice Moisture 5.5 Soft Cleansing Gel
For those who aren’t fans of cleansing oils, or simply prefer to follow-up with the use of a fine-foaming cleansing gel, this sumptuous option from haruharu wonder will support a healthy, glowing complexion. It helps maintain an optimal pH of 4.5-5.5 (hence the name) without that horrible tightness you get after using a cleanser that’s too strong and stripping.
Was: £13.27
Buy now £8.96, Amazon
haruharu wonder Black Rice Bakuchiol Eye Cream
Powered by a gentle, plant-based alternative to retinol, the Black Rice Bakuchiol Eye Cream by haruharu wonder is cult for a reason. Whether used as a primer before makeup, or as a nourishing last step in your skincare routine before bed, one thing is for certain: you’ll witness a noticeable reduction in crows' feet and fine lines thanks to the powerful blend of black rice, bamboo shoot bark extract, antioxidants and vitamins.
Was: £8.10
Buy now £6.88, Amazon
haruharu wonder Black Rice Hyaluronic Toner
In need of a nourishing toner that doesn’t leave your skin feeling dry? Haruharu wonder has you covered this this Black Rice Hylaruonic Toner, which contains 100 per cent Korean-produced black rice extracts for deep nourishment without stripping the skin. Vegan, cruelty-free and sensitive-skin safe thanks to its fragrance-free nature, it’s another one of the brand’s best-sellers for a reason.
Was: £18.72
Buy now £9.92, Amazon
haruharu wonder Black Rice Moisture Deep Cleansing Oil
This is the number one bestselling cleansing oil on Amazon and the extensive five-star reviews are a testament to the efficacity of the formula, and its gentle feel on stressed-out skin. The unscented product has only nine ingredients. It has been boosted with black rice and a combination of nutrient-rich oils like jojoba, macadamia, olive and sunflower that leave skin glowing and healthy.
The combination of 95 per cent naturally-derived components dissolves dirt, makeup and the likes without stripping the skin barrier or leaving an oily film.
Was: £13.99
Buy now £11.89, Amazon
Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen SPF50+/PA++++
Rice bran oil and black rice are the main ingredients in the Haruharu Wonder formula. These powerhouses were selected for their antioxidant properties, hydration and glowy effect - three properties that have earned it its stellar reputation. Gliding onto the skin, it leaves dewy radiance in its wake, without feeling greasy or sticky. The sunscreen is also vegan and reef-friendly.
Was £19.89
Buy now £12.10, Amazon
