YETI just expanded its cult-favourite chair line, and the timing couldn’t be better

YETI Hondo Beach Chair.

There’s a time and a place for flimsy camping chairs, but the beach isn’t one of them, at least not according to YETI.

As part of its five-week Drop Days campaign, the outdoor brand has unveiled a brand-new addition to its ever-increasing product portfolio: the Hondo Beach Chair.

Built like a tank but designed for unbothered beach lounging, the Hondo will surely become one of YETI’s most beloved bits of kit soon enough.

The timing couldn’t be better. With summer just around the corner, YETI’s Drop Days Week 2 release arrives right as gear lists are filling up with coolers, sunshades and folding furniture.

The Hondo Beach Chair slots perfectly into that pre-summer buzz, and gives fans of the brand a purpose-built place to relax, without compromising on toughness or style (see also: best YETI coolers).

Meet the newest (and toughest) member of the Hondo family

The original Hondo earned a loyal following for its comfort-first approach and unshakable durability, a combo that made it something of a unicorn in a category filled with chairs that sag, snap, or rust before summer’s end.

The new Hondo Beach Chair follows this approach but shortens the legs to make it more suitable for lounging on the sand.

It still sports the ultra-supportive FlexGrid fabric and features four reclining positions, a shoulder strap for easy hauling, a handy cupholder, and a waterfall-style headrest to take pressure off your neck.

(Image credit: YETI)

Despite all that comfort, it weighs in at just under 12 lbs and folds flat for surprisingly slick transport.

As with all Drop Days releases, YETI account holders get early access starting May 9 at 9 AM CT.

The full public launch follows on 13 May, just in time to plan your first proper beach trip of the season.

If the Hondo Beach Chair's launch is anything to go by, YETI knows exactly what its fans want this summer: premium comfort, heavy-duty durability, and an excuse to sit back and chill.

And when your chair costs more than your tent? You might as well enjoy it.

Head over to YETI for more info on the Hondo Beach Chair and other new releases.