Almost half of people in the North East are likely to keep drinking at home as lockdown rules change, according to new research.
Despite lockdown rules relaxing the poll revealed that more than one in three Brits (37%) are set to continue drinking at home.
The research by Jacob’s Creek also found more than one in three (39%) pick a bottle of wine based on the label.
Those in Yorkshire and the Humber (49%) are more likely to base their select on how the label looks, over those in the West Midlands (33%) and East Midlands (28%).
In general, women (41%) claim they are more influenced by the label than men (34%), however, the older we get, the less swayed we are by how the label looks.
Nearly half of us (41%) rely on our loved ones to act as our own personal wine expert.
Chardonnay is the wine of choice for nearly one in ten Londoners, while over one in five (22%) of those in the North East prefer rosé.
This is also the wine of choice for those enjoying a glass solo in Yorkshire and the Humber (19%) and East Midlands (14%).
The Jacob’s Creek research also unveils what Brits believe gets better with age.
Brits claim confidence gets better with age (40%), whilst over one in three of us (33%) cite patience as the second thing in life that improves with age, followed by relationships (30%).
Jacob’s Creek has recently launched a new wine, the Double Barrel Chardonnay – the world’s first Chardonnay crafted in aged Scotch whisky barrels.
Lucy Bearman, Wine Portfolio Director for Pernod Ricard UK, said: "We know wine gets better with age, and our Jacob’s Creek Double Barrel range is the epitome of the perfect bottle of wine."
Jacob’s Creek Double Barrel Chardonnay is available in Sainsbury’s, while Shiraz is available in Sainsbury’s, Morrisons, Ocado & Amazon at £12 RRP.
Jacob’s Creek Double Barrel Cabernet Sauvignon is available in Asda, RRP £12.
