Research* suggests that up to 50% of women suffer from hair loss or thinning once they enter the perimenopause and menopause. It's a statistic that feels not just startling, but almost validating — a reminder that the evolving relationship women have with our hair is more common than we thought. So, no, it’s not just you…
And for many of us, these significant shifts, whether related to stress, postpartum, illness or menopause as above — while passing unnoticed by others — can significantly alter how we feel on a day-to-day basis.
With this in mind, John Frieda Salon has introduced an innovative new Hair Tweakments service (from £250, johnfriedamayfair.com). Designed with the restoration of confidence front and centre, it aims to deliver volume and the feeling of subtly fuller, thicker, healthier hair by blending science and artistry for the best results.
Zoe Irwin, John Frieda’s multi-award-winning Creative Director, felt compelled to bring the service to life, having spent years observing these experiences amongst her clients, coaching them through these life and hormone-related ebbs and flows.
“I have been through this so many times and over so many years with my clients," says Zoe. “More often than not the loss of hair density feels devastating for women, directly aligning with a person’s confidence, sense of self, femininity and relationships.”
Famous in the industry for her forensic attention to detail and pioneering, ever-creative ideas, Irwin has been shaping the way women think about hair over a career spanning four decades. With a bespoke approach, she is a firm believer that it is the small but intelligent changes that make the best and biggest impact.
Each hair tweakment combines expert extension placement with tailored advice on scalp health, nutrition, supplementation and styling to address both the aesthetic and structural aspects of hair vitality. Super fine, ethically sourced hair pieces from Great Lengths are meticulously colour matched and delicately blended and tapered into the clients own hair, often at the front of the head for subtle volume where it is needed most. Placement is such that hair can be worn up or down.
“The result is natural, totally undetectable volume designed to enhance movement and density — it’s about delivering a true confidence lift without compromise,” says Irwin who is adamant that this is not about disguising age or change, but helping women feel like themselves again - only better. And who can argue with that?
* Source: Dr. Louise Newson
