They're watching what you're clicking

I've just had an interesting conversation with Tom Steinberg from mySociety.org (the people behind TheyWorkForYou.com) about Labour's email campaign, which Ros Taylor commented on earlier today. He thinks the party's messages are cleverer than they appear, with customised links so its database can customise future emails - so that if, for instance, you respond to Alastair's emails, but not John O'Farrell's, you'll get more from Alastair. Not sure if this is true but if it is it shows that Labour is streets ahead of the other parties when it comes to online campaigning.