Why does it feel like AMC’s social media is doing more to promote the in-universe book Interview with the Vampire than their critical darling television series Interview with the Vampire? The network woke up and chose hilarious bits (not bites) on the week that Talamasca: The Secret Order, the third installment in the Anne Rice Immortal Universe, officially releases on AMC and AMC+.
The fictional journalist has already had a PR scandal and neither Talamasca nor IWTV season 3, a.k.a. The Vampire Lestat, is out yet. As fans will recall, at the end of IWTV season 2 Daniel Molloy (Eric Bogosian) published the book based on his interviews with the vampire Louis de Pointe du Lac (Jacob Anderson) and the vampire Armand (Assad Zaman), Molloy’s own independent research, and additional help from the secret organization called the Talamasca. The book became a bestseller, and the already prickly Daniel became a vampire. A televised interview in the finale ended terribly. It seems the optics have not since improved.
What’s the occasion for this new content? Bogosian reprises his role briefly in the new Talamasca series, which premieres on October 24, 2025. Some of his scenes take at a book signing for Interview with the Vampire. So in order to lure IWTV fans over to Talamasca: The Secret Order, it seems, AMC’s social team has leaned into the concept of “Daniel Molloy on a book tour” hard. It started on October 20th, 2025 with this announcement, which links to the Talamasca‘s official website.
#ItsGivingBook is giving Daniel’s manager a headache
Then, on October 21, 2025 a series of social posts depict Daniel doing press for a fictional event called the “It’s Giving Book” festival. That title alone is hysterical. In the first clip, he reads “reviews” from readers. About 90 percent of them call the book a cry for help, calling out red flags and flagrant gaslighting. One praises fast shipping. (As much as I would like to believe that’s about certain OTPs, I’ve perused enough Amazon reviews to know that the person in this made-up review is probably talking about delivery.)
Next, AMC posted a video in which Daniel walks out an attempt to go viral with a “this or that”-style game called “Spill the Tea or Bleed the Fifth.” Said game would, according to an off-camera voice, include increasingly personal questions. Molloy appears clearly frustrated by the kitchiness of the exercise. He also doesn’t look thrilled that folks are not taking his book seriously.
To be fair to AMC, they did have Jacob Anderson and Sam Reid play “bite it or bury it” game about a month ago. They’re mocking themselves! I’m mostly kidding when I say that AMC didn’t promote Interview with the Vampire. I just think it should have have had a bigger awards season push.
Finally, because of the “incident” above, the final video showed Molloy reading a pitch perfect NotesApp apology. It was forced and emotionless. Molloy did not take accountability, or whatever. He concluded by apologizing that someone was offended rather than that he offended someone. Typical! Someone should really cancel this Pulitzer prize-winning vampire. The audible sigh, presumably from his manager, at the end of the video is the cherry on top.
If you check out AMC’s Instagram account for the Immortal Universe, you can see the “actual” NotesApp screenshot posted for 24 hours in their story. All of these details are so fun! More please! I hope they keep this type of in-universe social content up for The Vampire Lestat. The actors would likely be down. They clearly love their characters. For example, Bogosian did these three videos in character even though he wasn’t wearing his vampire nails! The enthusiasm is there. Fans eat it up. Both seasons of Interview with the Vampire are on Netflix. That means the audience is experiencing a growth spurt as more people start their binge and become obsessed. Let’s keep it going so that The Vampire Lestat gets the raucus reception it deserves.
(featured image: David Gennard/AMC)
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