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Unless you have a dedicated shopping list, shopping in a limited-time sale can feel flummoxing.
Deals whizzing around left, right and centre; discounts dancing before your eyes, all while knowing the clock is counting down to zero - it’s easy to lose your head and end up with a novelty cheesegrater that neither you nor your kitchen cupboards have any room for.
Sometimes, shopping inspiration can come from seeing what other people are buying.
I can’t tell you the number of times I’ve been queuing at a till, spied something delightful in an adjacent basket, and abandoned my place in the line to hunt it down on the shop floor, returning slightly further back but victorious nonetheless.
If you can relate, welcome to the virtual version of that.
Amazon’s Big Deal Days sale is almost over, but that means the stats have come in on what the most popular buys have been so far. The top 100 bestselling products span all categories, from tech and gaming to beauty and toys. And yes, air fryers are in the mix too.
Since they’re the most popular, it means stock is limited, so if you come across something you never knew you needed until you saw this list - act fast.
There’s just one catch: to take advantage of the deals on offer, you need to be a Prime member. Membership is free for the first 30 days with the free trial, after which you can either pay £8.99 a month or an annual lump sum of £95. If you’re a student, membership is half the price at £4.49 a month, so if you’ve got someone in education under your roof, it’s worth having them sign up instead.
Don’t hang about for too long though. Amazon’s Big Deal Days will finish at midnight tonight (October 8), after which many of the tantalising sale prices will revert to their original RRP.
I’ve whittled down the top 100 products to a smaller selection below.
Shop Amazon’s bestsellers now
Apple 2024 MacBook Pro Laptop

Brighter, faster, and longer-lasting, you can thank the M4 chip for taking this MacBook Pro to the next level. Work or pay on the dazzling 14.2-inch liquid retina XDR display for 24 hours straight - if your internal battery can manage it, that is.
Was: 1999
Buy now £1749.97, Amazon
Apple iPhone 16e 256GB

Now that the iPhone 17 is out, the iPhone 16 is finally on sale. Seeing as it barely ever reaches the sub £500 mark, now’s the time to invest.
Was £699
Buy now £594.00, Amazon
Apple iPad 11-inch

A device that needs no introduction, Apple’s iPad is a tried-and-tested winner. Whether you’re upgrading your old tablet or it’s your first, this is a solid choice.
Was £329
Buy now £284.00, Amazon
Apple AirTag (4 pack)

The Apple AirTag is round like a coin and finished in always-appealing minimalist stainless steel and white. It measures as measly 31.9 x 8.0mm and weighs in at an almost imperceptible 11g, meaning that once ensconced in a keychain and attached to your precious things, you’ll never really notice it’s there at all.
It should be made crystal clear that this Bluetooth tracker ONLY works in conjunction with other Apple products, so if you’re into Android or any other still-existing alternative OS, this is not the tracker for you. But what it does give to those armed with Apple tech is a stunningly accurate way to reunite yourself with stuff that’s gone astray. It does this in three ways: firstly you can ‘ping’ tagged items using the Bluetooth connection between your Apple device and your AirTag. Simply open the Find My app and activate the AirTag’s built in speaker to play a sound that lets you track it down by simply following the noise. You can also activate this via Siri, if you’re feeling particularly lazy, but the bottom line is, if your tagged item is within Bluetooth range, your AirTag will make noise until you find it.
If pinging isn’t your thing, Precision Finding can point the way using on-screen arrows and directions as to the precise location of your AirTag – particularly useful if your ears are somewhat unreliable.
Finally, if one of your prized possessions is lost way beyond the reach of Bluetooth, the Apple AirTag ups its game. Utilising the entire Find My network a secure signal can be sent out over Bluetooth and detected by nearby devices in the Find My network that are in range. These devices send the location of your AirTag to iCloud, from where you can view it on the Find My app map. And there it is, ready to collect. What’s more, the whole process is anonymous and encrypted, so nobody need ever know about either the momentarily lost item.
Was: £119
Buy now £84.00, Amazon
Apple AirPods 4 and Active Noise Cancelling

Nature sounds are great - until your neighbours start mowing the lawn or your kids are kicking footballs nearby. Apple’s AirPods Pro (4th Gen) are a sleek solution, with powerful active noise cancelling that adapts in real time to your environment.
Whether you’re on a Zoom call or deep into your inbox, they help keep distractions at bay without cutting you off completely, thanks to the clever transparency mode. The fit is snug but comfy (great for longer stints), and the sound quality is impressively sharp for both work and playlists. They’re hard to beat for work-from-anywhere focus.
Was: £119
Buy now £105.00, Amazon
Bose QuietComfort Ultra

Best for: High fidelity highflyers
I’ve been a fan of Bose QuietComfort cans for many years. I once would never have even contemplated stepping foot on a long-haul flight without my QC 2s to keep me company and, of course, free from unwanted company as I ploughed my way through G&Ts and the air.
Things have come on considerably since my 2003-issue Bose, of course, and I’ve had the pleasure of testing each subsequent advance on its legendary tech since then, so it was with excited ears that I embraced the new face of this old friend when the slick new Ultra review model arrived.
Lightweight and designed to wrap around the head like a decidedly comfortable noise cancelling crown, the Ultra feature some truly world-class ANC that, at the touch of a button, turns the outside world off to your ears, setting you free to luxuriate in the personalised audio offered by the 35mm drivers and Bose’s Immersive Audio mode which brings spatial sound to your headspace, opening up your music in a manner that makes you experience it afresh.
As you might imagine, the ANC is exceptional. Flick it on and all else is gone, just like that. And you get a decent 24 hours of that ANC – enough to see you through even the most arduous, crying baby-laden, snoring adult full, long-haul flights – while the Bose app lets you adjust the EQ and set custom modes which you can later access directly from the cans themselves.
With calls also rendered as clear as though you were chatting to the person next to you, the Ultra came Bluetooth 5.1-enabled but also arrived supplied with an aux cable for times when only wired will do or, indeed, battery is precariously low.
Another absolute winner from this personal audio heavyweight, if I ever returned to the airborne business-heavy days of yore, I’d want these babies as my constant travel companion.
Was: £289.95
Buy now £170.47, Amazon
Samsung 50-inch Q60D QLED 4K

Whether it's a box set marathon or the latest fixtures you want to watch, there's no better way to take in all the action than with a supersized TV.
Samsung's 50-incher is currently cheaper than the 43-inch model, offering 100 per cent colour volume, quantum HDR and dual LED for crisp visuals.
It even has a built-in gaming hub so you can play the latest games from Xbox, Blacknut, Nvidia and more without needing to hook up a console.
Was: £419.99
Buy now £379.00, Amazon
Calvin Klein Men's Trunk Pack of 3

Keep it classic with a monochrome set of CKs finest trunks. You’ll get a pack of three in this bundle with sizes medium and large left.
Was: £42 - now 46% off
Buy now £22.87, Amazon
GHD original hair straightener

This is the original hair straightener responsible for catapulting the hair care brand to worldwide fame. It’s also the cheaper end of the scale if you want to invest in a pair of GHD’s but don’t have the budget for the high-tech iterations. This hair tool consistently delivers perfect everyday results.
Was: £139
Buy now £92.34, Amazon
Oral-B iO3 Electric Toothbrush

Brushing too hard is a common mistake when using an electric toothbrush, but Oral-B has addressed this issue with a built-in pressure sensor in the i03 toothbrush. It also features a timer, allowing you to know exactly when your two minutes are up, and it will flash red when the battery is nearly depleted. Choose from three cleaning modes: Daily Clean, Sensitive, and Whitening for a dentist-like clean every day.
Was: £160
Buy now £54.99, Amazon
Ninja Foodi StaySharp Knife Block with Integrated Sharpener Deluxe 6-Piece Set

Available in five-, six- and 12-piece sets (the largest set includes six additional steak knives), the Ninja StaySharp Knife Block is a brilliant kitchen accessory investment if you’re not the type of home chef that switches between multiple different brands and types of knives depending on your mood, or what you’re cooking.
The StaySharp Knife Block streamlines the home kitchen experience tenfold and is a value-for-money investment in owning consistently sharp knives – without the need to purchase an additional, likely cumbersome and fiddly V-groove knife sharpener.
The included knife set, no matter which option you go for, consists of a selection of elegant, perfectly weighted, and brilliantly designed 22-degree blades. Equipped with delightful ergonomic handles, they have the look and feel of a professional set at a fraction of the cost.
Was: £179.99
Buy now £104.99, Amazon
Ninja Foodi Dual Zone Digital Air Fryer, 2 Drawers, 7.6L, 6-in-1

Cook different items in both drawers of this Ninja air fryer and get dinner on the table ready quicker. Not only can it get ingredients deliciously crispy but with five other cooking modes - Max Crisp, Roast, Bake, Reheat & Dehydrate - it’s a new kitchen purchase that will work hard for its keep.
Was £218.99
Buy now £119.00, Amazon
Skylight digital calendar

Designed to track multiple activities, events and appointments, the Skylight calendar aggregates digital calendars across Apple, Google, Microsoft, Yahoo and Cozi so that everything shows up in one place.
Once set up, you can create colour-coded profiles for each member and assign chores and tasks to them. You can add meal planning ideas, so you’ll never have to answer (or ask) “what’s for dinner?” again. The Skylight gadget also works as a digital photo frame, but you’ll need to pay an additional fee if you wish to unlock this feature.
Big families may find this useful - especially with children who need coaxing to do their chores - but smaller households will be better off sticking to their phone’s calendar app or investing in a tablet that can stream and play music as well.
Buy now £246.50, Amazon