Morris & Co. has become one of the most covetable names in interiors over the past year, with its heritage prints finding new life through collaborations with Habitat, Next and Ruggable. Once reserved for grand country houses and period homes, these iconic designs are proving that traditional style can feel fresh, elegant and effortlessly modern. Best of all, they offer a way to bring a sense of luxury and craftsmanship into your home without the antique price tag.
Following the success of its first Morris & Co. partnership, Swyft has expanded the collection with three of the heritage brand’s most recognisable archive prints, Willow, Fruit and Blackthorn, across its bestselling cushions, sofas, and sofa beds. The result is an easy way to create that layered, collected-over-time look, without the cost of bespoke upholstery or hunting down a vintage original.
Available from today, the new collection pairs Morris & Co.’s timeless British design heritage with Swyft’s contemporary, tool-free furniture. Whether you’re refreshing a living room or adding a statement sofa bed to a guest space, these pieces prove that classic interiors don’t have to feel dated, or come with a luxury price tag.
Swyft x Morris & Co Collection
Swyft’s latest Morris & Co. collection brings together two very different design worlds: the clean, contemporary lines of modern furniture with the intricate botanical beauty of one of Britain’s most iconic heritage brands. The result is statement seating that feels elegant and timeless. The expanded collaboration sees Swyft’s Model 15 sofa available in all three archive prints — Willow, Fruit and Blackthorn — while the bestselling Model 02 sofa and sofa bed are now offered in Willow and Fruit.
The collection builds on Swyft and Morris & Co.’s shared approach: making beautiful design work for modern homes. While the prints date back to the Arts and Crafts movement, the furniture has been designed around everyday living, with tool-free assembly, fast delivery and modular layouts that can adapt to contemporary spaces. In other words, these are pieces that bring the character of a heritage home without the maintenance (or price tag) that can come with antique furniture.
Each of Morris & Co.’s archive prints brings a different mood. Willow’s delicate trailing leaves create a softer, more understated look, Fruit celebrates the abundance of traditional botanical illustration, while Blackthorn makes a bolder statement with its dramatic, nature-inspired design. Whether you choose a sofa or a practical sofa bed, each offers an easy way to introduce heritage style without overwhelming your room.
“We've always believed great design should be both beautiful and accessible,” says Swyft CEO and co-founder Keiran Hewkin. “Bringing these iconic Morris & Co. prints to more of our most-loved sofas allows customers to introduce heritage design into their homes without compromising on the convenience and practicality modern living demands.”
More Morris & Co Collections that we love
It's not just Swyft embracing the Morris & Co reinvigoration. Piglet In Bed and Ruggable have collections inspired by some of Morris & Co's most creative women, whilst Habitat has a wonderfully affordable home collection. Here are just some of our favourites:
As practical as it is pretty, Ruggable bring their signature washable design to a range of different shapes and sizes of rug. I love the whole collection, but this style has proven popular for its cosy, cheerful array of florals and fauna - perfect for adding warmth to the room.
I have the Honeysuckle hair scrunchie and the matching PJs are on my wish list. This bedding, however, is the most irresistible part of Piglet In Bed's collection. Crafted from premium cotton, it's breathable, soft on the skin, and effortlessly classy.
If you want to add a touch of Morris around the home, this hand towel is a beautiful option. The green ad cream colour palette is perfectly on trend and the design is crafted from a 550gsm twisted yarn. That's what I call a luxury towel.
The appeal of this collection is that it isn’t just about looks. Swyft’s signature features , including tool-free assembly, fast delivery and modular designs, make these pieces as practical as they are pretty , proving that a statement sofa can be both a design investment and a realistic choice for modern living.
