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The Guardian - UK
The Guardian - UK
Technology
Keith Stuart

'There's no point in publishing a game that isn't attached to a brand.'*

Industry veteran Greg Costikyan just loves to make polemical attacks on the industry status quo, and this PowerPoint Presentation originally given at an independent games conference in Melbourne, is an accessible and thought-provoking round-up of his arguments. Basically, the way the industry is going - narrowing its output to licensed products, expensive to produce and market but 'safer' to bet on than interesting new ideas - is going to eventually kill it. It's compelling (if familiar) stuff with lots of interesting facts, figures and anecdotes. Of course, most people agree with him, it's doing something about it that matters and - like global warming - you really feel that nothing will really change until it's just a little bit too late...

*A quote included in Greg's talk, attributed to Edmond Sanctis, former COO of Acclaim

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