There's a profit to editorial excellence

Philip Stone says researchers have made a novel discovery: the better your news reporting the better your bottom line. Most publishers have never really accepted that newsrooms are the newspaper's prime profit centre rather than its biggest cost centre, but a study by the University of Missouri Journalism School finds the opposite. According to Esther Thorson, a co-author of the research, "the most important finding is that newspapers are under-spending in the newsroom and over-spending in circulation and advertising." Excellent news! The study will be published in April in the Journal of Marketing. (Via Follow the Media)