Today, eBay is launching Neighborhoods, a social networking service that "encourages users to post photos, product reviews, tips and responses -- creating a far more visual and interactive experience than eBay's text-based discussion forums," reports AP.
Among the 600 new neighborhoods is "Shoe Heads," intended as a haven for footwear fashionistas. Others range from Beyonce to Battlestar Galactica, and still more will be formed based on popularity of search terms and community feedback.
"People who are passionate about certain brands, trends, celebrities or products have been discovering and trading with one another for years," said Jamie Iannone, an eBay vice president in charge of buyer experience. "Neighborhoods makes this even easier."
OK, so social networking is flavour of the year, but it is a good fit with the way people like to discuss their product purchases. But it all depends whether eBay's implementation is a good one. Anybody tried it? (It doesn't seem to be available in the UK version of the site.)
