Today's Wall Street Journal Europe carries a story about how mobile firms are keying in to tech gossip websites (unfortunately it's subscription-only, so I'm not linking to it). Here's a flavour of what it says:
""There's an insatiable appetite for seeing new phones from every angle, explains [Richard] Brome, who runs his web site, called phonescoop.com, from his apartment. "Sometimes I feel like a technology pornographer," he says."
"Mr Brome and cybersleuths like him are at the center of a teeming world of online cellphone gossip that is taking on an influential role in the $100bn industry. The sites have emerged over the past couple of years, riding the global boom in the gadgets as their position in popular culture grows."
""Motorola is constantly looking at ways to work with these tech enthusiasts and considers them to be a valuable resource," a Motorola spokeswoman says."
Of course, corporate interests seeing the value in what are essentially industry gossip columns is nothing new. The difference with this union is that this time, the power lies more with the average consumer, and less with the professional observer.
That's the Power Of Blogs (TM) at work.
