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The Guardian - UK
The Guardian - UK
Business
Monkey

The X Factor's One Direction: total pants

The X Factor 2010: One Direction
The X Factor's One Direction: rear opportunity? Photograph: John Stillwell/PA

The X Factor boy band One Direction haven't won yet – but the Sun reports that they are already sizing up the lucrative merchandise opportunities. First off – the band are to release One Direction-branded boxer shorts for boys and girls. Perfect ammunition for those who say The X Factor is pants.

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