In the Sun, underrated thinker Jeremy Kyle turns guest columnist, and in the course of coming over as Jeremy Clarkson without the charm contemplates the ratings of his epoch-making television show.
After forcing himself to concede that he doesn't think The Jeremy Kyle Show "has ever been better", Jeremy ponders a question so many of us have asked ourselves: is his career symbiotically entwined with that of the prime minister? Or, to use Jeremy's preferred styling, do "Team Kyle" and "Team Cameron" share a profoundly mutualistic existence?
Allow the sage of daytime polygraphs to elaborate: "The BEST figures since records began for my show came at just the moment the country recorded the WORST figures since records began for our out-of-work youth. Coincidence?"
What a clever way of looking at things – and one that forces Jeremy to turn quite rhetorical. "Am I doing well," he inquires, "or is the country doing badly?"
I'm going with c), Jeremy. It's unprintable, but it's indisputably the right answer.