It’s a challenge for even the most creative and blue-sky-thinking marketing person: how do you sum up your amazing (or possibly not-so-amazing) country in a slogan of just four words or so?
Holiday deals website FamilyBreakFinder has collected every country’s tourism slogan and plotted them on a new map (although 38 don’t have one, including North Korea and, more surprisingly, Sweden) – an amusing insight into how countries try to sell themselves.
Some countries go for the plain and simple, such as “Travel in Slovakia – good idea” or “Visit Armenia, it is beautiful”. Others plump for something a bit more poetic, like “Colombia is magic realism” (a nod to Gabriel García Márquez, one of the country’s famous sons) or Bhutan’s “Happiness is a place”.
Then there are the jokers –Djibouti’s “Djibeauty”, the not-entirely-grammatical “Think Hungary more than expected” and the downright obscure “El Salvador – The 45 Minute Country”.
Alliteration is a favourite ploy to whet your wanderlust – think “Beautiful Bangladesh” and “Brilliant Barbados” – while some hope their sheer enthusiasm (plus liberal use of exclamation marks and we’re-so-now hashtags) will win you over: take a bow Lithuania’s “See it! Feel it! Love it!” and Britain’s over-excited “#OMGB – home of amazing moments”.
