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Businessweek
Businessweek
Sport
Mark Glassman

The World’s Biggest Influencers Helped Lift Luxury Brands on Instagram

(Bloomberg Businessweek) -- Expect luxury companies to continue partnerships with social media influencers in 2020. These models, athletes, and other celebrities—who post about a brand in exchange for some sort of payment—nabbed the brands a lot of actions this year. Luxury companies outpaced others when it came to interactions per post.

 

 

 

To contact the author of this story: Mark Glassman in New York at mglassman7@bloomberg.net

To contact the editor responsible for this story: Chris Rovzar at crovzar@bloomberg.net

©2019 Bloomberg L.P.

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