This online workshop is part of our new, exciting range of digital masterclasses that we are offering. In this live online workshop, you will have the opportunity to engage in real time with our brilliant course tutors, as well as other participants – with additional pre and post-course support from our learning team. To celebrate the launch, we are offering a very limited supply of introductory early bird tickets for each event, discounted up to 25% – once they’re gone, they’re gone!
A wonderful day which I’d highly recommend.”
I thought this course was fascinating, the topics were so interesting and hugely important and relevant for me, and for others I spoke to.”
Have you ever dreamed of studying for an MBA? Is now the time to seize a world-shaping moment of change as your opportunity to grow with new skills and knowledge? Following the sell-out success of our annual One-day MBA, we are bringing our innovative programme to a global online audience, to invite you into the same virtual lecture theatre as leading academics as they explore the latest insights into strategy, marketing, consumer behaviour and personal leadership over two high-impact days.
No matter where you are in the world, or the impact of the pandemic on your career or business, you will receive unprecedented access to content normally locked away in the ivory towers of universities at a fraction of the cost. So forget clichés about learning to live with ‘a new normal’ in business; our thought-provoking roster of academic luminaries will challenge you to strive for more than normality - and envision a better, more resilient future for yourself.
Rather than staring at a series of presentations on screen, you will participate in two intensive days that will combine hands-on workshops and keynote lectures with supplementary practical activities for you to complete after the course ends. You will also have the opportunity to engage in intimate in-conversations with some of the UK’s most innovative entrepreneurs, who teach Master of Business Administration programmes at world-leading institutions such as Imperial College Business School, Columbia University and Judge Business School.
Under their expert guidance, you will discover how to tap into your leadership potential to realign your strategy, unlock new competencies to pivot your career and reconnect with customers in a post-pandemic world - and do it all with renewed optimism and energy to tackle whatever business challenges come next.
If you’ve ever considered applying for an MBA, or want to reinvigorate and advance your professional acumen, this is an essential investment in learning the new rules of how to thrive in business.
Course content
Transforming your business strategy: Professor George Yip from Imperial College Business School will offer his latest research on how to make radical changes to a company’s business model.
Adapting your marketing strategy: Professor Jaideep Prabhu from the University of Cambridge will discuss the importance of building your business strategy with marketing and branding at its centre.
Personal leadership and behaviour modification: Dr Tomas Chamorro-Premuzic from University College London and Columbia University will be talking about personal leadership, taking a positive look at what you can do to survive and thrive as a leader in the coming months.
Other speakers and topics to be announced very soon.
Please note that this is not an accredited course.
You will be sent a link to the webinar 1hr before the start time of 2.30pm (BST).
Host profile
Nathalie Nahai is an international speaker and the author of the bestselling book, Webs of Influence: The Psychology of Online Persuasion. Her work explores the intersection between persuasive technology, ethics and the psychology of behaviour, and her clients include Google, PwC, Unilever and Harvard Business Review. She speaks on the psychological dynamics behind consumer behaviour, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience. A member of the BIMA Human Insights Council, she also hosts The Hive Podcast, Seeking the Self and several Guardian podcasts.
Tutor profiles
George Yip is a professor of marketing and strategy at Imperial College Business School. He serves on the editorial advisory board of MIT Sloan Management Review, and has held business positions at companies including Unilever and PwC. View his academic profile here.
Jaideep Prabhu is professor of marketing and Jawaharlal Nehru professor of Indian business at Judge Business School, University of Cambridge. He has published in leading academic journals and his work has been profiled by the BBC, Bloomberg BusinessWeek, The Economist, The Financial Times, Le Monde, The New York Times, and The Times. He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, Frugal Innovation, was published in February 2015 and won the CMI’s Management Book of the Year Award 2016.
Tomas Chamorro-Premuzic is an organisational psychologist with an international authority in psychological profiling, talent management, leadership development and people analytics. The author of 10 books and over 150 scientific papers, he is currently the chief talent scientist at ManpowerGroup, co-founder of DeeperSignals and Metaprofiling, and professor of business psychology at University College London and Columbia University. Previously he has held academic positions at New York University and the London School of Economics, and he frequently lectures at Harvard Business School, Stanford Business School, London Business School, and IMD.
You will be sent a link to the webinar 1hr before the start time of 2.30pm (BST).
Details
Dates: Saturday 10 – Sunday 11 October 2020
Times: 2.30pm-5.30pm (Saturday); 2.30pm-6pm (Sunday) (BST)
Price: Early bird discounted price of £120 (plus £6.07 booking fee); standard ticket price of £150 (plus £7.44 booking fee)
Event capacity: 150
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Information on Guardian Masterclasses
To contact us, click here. Terms and conditions can be found here.
All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.
Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
