It is plain sinister the way that Krispy Kreme, ultra-sweet doughnut dealers, have besieged the Observer. Over the last few weeks pretty much every desk has received a complementary box of the things. It is the crack cocaine of pastry.
Wipes traces of jam and icing sugar from side of mouth.
The onslaught suggests a concerted campaign to conquer Britain now that the US sticky bun market is kind of, er.. full.
But as Obs blog readers know, we are not in the business of handing out PR puffs. So here is an unfavourable news story about Krispy Kreme selected at random from the NY Times archive. (Sorry, you gotta register, but it's free.)