We are in the last month of 2022 and there have been countless fashion events, award shows and fashion week extravaganza. Virtual reality platform Decentraland has launched Metaverse Fashion Week at the beginning of the year in the month of march which turned many headlights towards the digital landscape of fashion. Blenders Pride
Glassware Fashion Tour showcased a power-packed combination of fashion and technology for India’s first metaverse-exclusive fashion show in Decentraland In its cutting-edge new avatar, the 16th edition of the Fashion Tour brought an exclusive tech-savvy fashion show experience to Decentraland in the Metaverse for Indian gamers, consumers and fashion enthusiasts to explore. The Fashion Tour launched ‘blenders pride fashion tour Park’ in Decentraland, a global web3 platform.
As a first mover in the Metaverse in India, the Fashion Tour launched ‘blenders pride fashion tour’ in Decentraland, a global web3 platform. Decentraland is a 3-D digital game that is a user-owned, Ethereum-based virtual world platform, or Metaverse, permitting users to be part of a shared digital adventure. It delivers crypto investors an unusual opportunity to buy into early-stage technology and projects. In Decentraland, users can play games, exchange collectibles, buy and sell digital real estate or wearables, socialize and interact. It is one of the oldest and most prominent metaverse platforms in the web3 space, built far before the NFT & metaverse craze took over, with many a global luxury and retail brand having set shop on the platform. The highlight of the Fashion Tour Park in the Metaverse was
India’s first metaverse-exclusive fashion show. It featured outfits from th‘Style Gallery’ exhibit of the Fashion Tour called ‘This is not a T-shirt’ project. These were unique T-shirt outfits designed by 60 designers &
homegrown fashion labels, who embellished and/or deconstructed the basic T-shirt to celebrate their authentic interpretation of the four themes of ‘Pride’ showcased in the four city chapters this year. The Blenders Pride
Glassware Fashion Tour Park also features multiple interactive areas, gamified zones and showcase areas, with multiple engaging activities for users to interact with. Decentraland is a free to use and easy to access
metaverse platform but it comes with its set of challenges too. Since it is a low-poly, scene limited platform (which allows for ease of rendering on a user’s device), there are restrictions on the kind of experiences and styles
that can be built and developed in Decentraland. The Fashion Tour has made a number of novel scripting and load optimisation enhancements to ensure a visually appealing experience without compromising on user
experience, considering the limitations within Decentraland.
“First ever merge” with a metaverse fashion show
Among the various fashion & lifestyle experiences available in the Fashion Park in Decentraland, guests can visit the Lounge, a zone that houses all the information about Blenders Pride Glassware Fashion Park, where they
can claim a free ‘Proof of Attendance NFT’ from the POAPBooth. At the Designer & Trial Zone, users can try-on and buy one-of-a-kind wearable NFTs from renowned designers of the tour – Shantnu and Nikhil, Amit
Aggarwal, Falguni Shane Peacock and Kunal Rawal; buying the NFT also gives users access to the real, physical outfit, making the experience truly one-of-a-kind. Users can then head to The Ramp, where they can strike a
pose, walk the ramp as the showstopper or watch the live streams of the ultra-glamourous fashion shows from the Fashion Tour itself. Visitors could also visit unique Selfie Spots all around the Fashion Tour Park. And then
there’s The Metaverse Treasure Hunt, an engaging activity where users must collect clues from across the Fashion Tour Park arena to stand a chance to get their hands on an iPhone 13, stylish Bluetooth earphones worth INR 15k or online shopping vouchers worth INR 5k. The Hunt began on December 1, 2022.
The Metaverse experience has been incorporated and extended into on- ground shows as well, amplifying the pride narrative and making the fashion experience truly borderless. Guests attending the exclusive shows at the 4
city editions have the opportunity to ‘Step into the Metaverse’ – an experience zone that extends various elements from Fashion Tour Park metaverse platform. Guests can interact with a Smart Mirror, where they can try on unique wearable NFTs designed by the Fashion Tour designers, take selfies in the outfits and even get their hands on the outfits by buying these one-of-a-kind wearable NFTs – an incredible new experience for the fashion & lifestyle elite.
Unlike many traditional fashion weeks that only permit guests, the Metaverse Fashion Event is open to all. Users simply log into the browser- based platform Decentraland. In the open-access spirit of Decentraland, the Indian designer brands have funky stuff to offer in different activity areas. With web3 world, it seems only fair to include metaverse fun in this fashion event and its ongoing spirit. Virtual fashion will allow the buyers to go free online with their buying freedom.
