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The Guardian - UK
The Guardian - UK
Technology
Francesca Perry

The vintage neon signs of urban America – in pictures

Orban’s Fruit and Flowers shop in Cleveland, Ohio.
Orban’s Fruit and Flowers shop in Cleveland, Ohio. Photograph: Lisa Guerriero

Los Angeles-based photographer Lisa Guerriero uses her work to document the urban landscape and social issues of the US. Her Anolog Streets project focuses on the remnants of past commerce and culture found on the streets of North America’s cities and their edgelands: faded painted or neon signs, neglected shops and motels.

“As a kid our family vacationed in various cities in the US, such as San Francisco and Las Vegas,” Lisa explains. “We always stayed in these fantastic little 1950s motels. That’s where I fell in love with Americana. From the kidney-shaped pools and neon signs to the vintage Coca-Cola machines. I was searching for a way to preserve them so, at the age of 15, I borrowed my father’s camera, started photographing the neon motel signs and essentially never stopped.”

Lisa believes that as a young country without a long history of art, the US’ “biggest mark on civilisation” is pop culture. “I believe kitsch should be elevated and not dismissed which is why I continue to document these magnificent bits of urban America.”

Follow @guardiancities on Instagram and tag your best city shots with #guardiancities

Boyle Heights, Los Angeles
Brooklyn, New York
Portland, Oregon
Oakland, California
Lakewood, Ohio
Asbury Park, New Jersey
New York City
MacArthur Park, Los Angeles
Portland, Oregon
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