The ultimate under £300 new season edit

The clocks rolling back has officially signalled the turn of the seasons, so it’s time to dig out your autumn wardrobe. But if you find your old favourites are looking past their best, or you’re in need of some newness for a dose of dopamine, then the high street has definitely delivered for autumn/winter 2025. Plus, you don’t need to wound your bank balance to pick up great quality pieces with clever details or a high-fashion twist.

John Lewis has come up trumps with its collaborations this season, tapping up London designers such as Rejina Pyo to create wearable statement pieces such as satin sling backs (a major catwalk trend for autumn) and chic shirting. The Labrum men’s line is also worth investing in for accessories — or wearing oversized. Then there’s Wales Bonner’s line with streetwear label Stussy. Be sure to grab a piece to get in on the designer’s hype before she heads to Hermès as its new creative director.

Look to the likes of J Crew and Aligne for timeless classics to build a capsule wardrobe around. The former’s Berkeley tote has fast become an influencer favourite due to looking way more expensive than its under £300 price tag. While Aligne’s wraparound navy coat has been seen on Sienna Miller. Get it before it’s gone.

In terms of styling tricks for the new season, the street style set are loving a plaid shirt tied around the waist, a bright red knit fastened across the shoulders (Rise & Fall’s cashmere V-neck is one of the best-made affordable options out there in my opinion). And playing with proportions and the dressy-casual hybrid is a key trend. Think rugby shirts worn over minis or pencil skirts, or an elegant, stiff collar shirt (With Nothing Underneath make one to every taste) worn under an oversized collared knit.

Texture-wise, a ponyskin accessory will add instant autumn kudos to your look. A beaded necklace over a simple knit is an easy way to take them into after hours, and a little lace will go a long way in making you look current.

Here’s the very best pieces out there under £300 to shop now.