I hope to come back later to look at the latest set of ABC figures. But, for the moment, just note the totals.
In the month of November, the 11 daily paid-for national titles sold an average of 8,897,221 copies a day.
Just one year ago (before The Independent's launch of i), the 10 titles together totalled 9,540,993.
In other words, despite the addition of a new newspaper, sales of Britain's main national morning dailies have fallen by 6.75% in 12 months.
That's a true picture of the accelerating decline of print. We have to take account of important factors, such as publishers giving up bulk sales and retreating from foreign sales.
Even so, allowing for those reductions, the downward pressure on circulations continues apace.
One further point: the free morning paper, Metro, quietly increases its distribution, up 2.42% year-on-year across the country but, notably, up 4.42% in its main area, London.
Over the last six months, Metro's London distribution averaged 780,000 a day.
Meanwhile, users of virtually all the newspaper websites go on rising month by month. In front of our eyes, the press business is changing shape.
