The Breakdown
- Corolla grew by 6.5 percent to 248,088 units.
- The bigger Camry surged 2 percent to 316,185 vehicles.
- RAV4 remains the undisputed leader, with 479,288 units.
Toyota had a strong 2025 in North America, with demand climbing 8.1 percent to 2,147,811 vehicles. While SUVs and trucks predictably carried much of the load, pun intended, demand for regular cars remains healthy. Even though the Corolla is aging, its popularity persists. The larger Camry continues to hold down the sedan segment, while the Prius is enjoying a resurgence.
The compact Corolla grew 6.5 percent to 248,088 vehicles, excluding the Corolla Cross, which Toyota lists separately at just under 100,000 units. Corolla sales do account for the hatchback, and, by extension, the sporty GR Corolla.
The Camry had an excellent year as well, with demand rising two percent to 316,185 vehicles, making it Toyota’s second-best-selling model in the U.S., only behind the RAV4. The omnipresent SUV grew 0.9 percent to 479,288 units, despite the outgoing generation being phased out as the new model arrived in December.
2025 was a record year for the Corolla Hybrid, GR Corolla, and Camry Hybrid. While the Prius no longer dominates as it did a decade ago, it still posted a notable 26.3 percent increase to 56,488 vehicles.
Even Lexus’ aging IS saw modest growth, up 4.1 percent to 19,714 units. Meanwhile, the outgoing ES dropped 7.5 percent to 39,926 units ahead of the next-generation model's arrival later this year. The flagship LS is on its way out, and saw sales cut in half in 2025 to just 1,082 examples. The success of its SUVs helped Toyota's luxury division post record sales last year, reaching 370,260 vehicles or 7.1 percent more than in 2024.
Motor1's Take: Toyota’s continued success with the Corolla and Camry reinforces the idea that, with the right products, there will always be enough demand for sedans to justify investment. SUVs may dominate the market, but the appeal of a reliable, no-frills family car at the right price remains strong.
By sticking with sedans while many competitors focus on SUVs, Toyota is reaping the rewards. If last year's striking concept is any indication, the next Corolla will get a major glow-up and an electric variant, further boosting its mass-market appeal.
