The Times salutes its Squadron Leaders

It seems the Times has high aspirations for the kind of readers it wants to attract to its new subscription offering. Those wanting to sign up are shepherded through to an online form where they are immediately hit with a multitude of options for their honorific. The standard Mr/Mrs/Ms is obviously not enough for the grandees at The Thunderer. Instead, potential subscribers get to pick from a whopping 22 choices including Lord, Lady, Brigadier, Canon, Count, Flight-Lieutenant and Squadron Leader. What does the Times think it is? The Daily Telegraph? It's certainly a great way to impress the neighbours when your Times is delivered of a morning. From now on, Monkey insists all future mail is addressed to Squadron Leader Monkey. Roger Wilco!