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The Guardian - UK
The Guardian - UK
World
Elana Schor

The Svedka fembot - a new low

You thought the campaign had sank to its nadir when Bill Clinton made his Jesse Jackson jab at Obama - but no. The Swedish vodka company Svedka is traipsing into town tomorrow for an "exclusive, invitation-only election results viewing party", and it's bringing along a fresh embarrassment to the female gender.

Hillary Clinton is close to making history as the country's first female presidential nominee, but Svedka has plans to run a formidable opponent against her: the trademarked Svedka fembot.

Yes, that's right. Washington may still be plagued by an ignominious reputation for gender inequity, but Svedka is pressing ahead with public relations opportunities promoting a naked female robot as a candidate for president. The busty vodka 'bot and her scantily clad human minions will be urging both Democrats and Republicans to "work, and play, together in order to make the world a better place to party", according to the Svedka PR reps.

I've had the pleasure of attending several truly tasteless lobbying events over the past few years - including an anti-horse slaughter event that featured cartoon steeds looking afraid of the butcher - but this tops the rest. The reputable Capitol Hill media outlet that's co-sponsoring the shenanigans shall remain nameless.

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