The Indian beauty market excels in eye makeup, blushes, and lip products, but still lags behind when it comes to base products like primers, color correctors, foundations, loose powders, and concealers. Also, I feel foundation brands should focus on understanding warm, cool, and neutral undertones more deeply. I personally like one Indian brand that has done exceptionally well in terms of diverse shade range is Kay Beauty foundation and powder shades, which are made for Indian skin tones.
For those with specific skin problems, skincare is becoming much more tailored. Whether you have acne-prone, oily, dry, or sensitive skin, more and more brands are focusing on solutions that truly work for different needs. There’s a wider range of products aimed at treating specific skin concerns, and they’re no longer being marketed as one size fits all.. Experts are emphasizing the importance of personalized skincare, creating formulas that understand and work with the challenges different skin types face considering India's hot, humid weather, especially in coastal regions, and its dry, dusty air, call for skincare routines and products that can handle these diverse conditions.
While gender inclusivity has made a huge impact, particularly with the queer community being included in campaigns, there's still a noticeable gap in makeup for men. In many countries, men are embracing makeup to enhance their features, but in India, it's a topic that's largely ignored. Beauty brands should push for more openness in this space, as there is still little conversation around men's makeup beyond what’s seen in the media.
Alina Hasan Rizvi
