It may sound like a sex toy, but fortunately it doesn't smell like one – it's Buzz, the first-ever perfume from the Sun. Its short-lived radio station SunTalk may be no more, but that doesn't mean the Sun isn't expanding onto new platforms. "Entertainment bottled" it promises. "Anticipation, indulgence, relaxation and glamour were the words I focused on when creating the fragrance," says Roja Dove, who created the fragrance for Dominic Mohan's paper. It's a snip at £59 per 50ml. No word yet on whether the News of the World is to launch a rival fragrance for men – "Hacked".
